Swatch Fall/Winter 2009 announced

Last week, Watch Report received an email from a very kind reader in Iceland who wrote to inform us of the JS Watch Co brand based in Reykjavik, Iceland. JS Watch Co is certainly worth a look on style and attitude alone. The small company only produces 5 models but takes the manufacture and quality of each seriously. This is a line taken from their website, "We say that we produce our watches 50 years ago when workmanship and personal attention of the watchmaker was the standard in the high end wristwatch trade". Given that the company opened its doors in 2005, that is quite the statement. Their watches have been seen on the wrists of celebrities like Quentin Tarantino and Jude Law, and this past June the Dalai Lama was presented a timepiece from the small manufacturer.The upper-right button has an etched Oceanus logo that's quite attractive.The case is finished such that it resembles stainless steel more than titanium. The topsides are mostly brushed, with bevels and sides mirror-finished. The combinatons is quite attractive.On the dial, you can see the 24 hour dial on the left. This shows 24-hour time in timekeeping mode, and likewise if you're displaying the time in another city. The 6 o'clock subdial normally displays seconds, and in stopwatch mode counts fractions of a second. The 2:30 dial indicates the day of the week, daylight savings setting, and elapsed minutes in stopwatch mode. Around the minute ring are printed the names of the cities for world time, as well as indicators used in various modes - radio signal strength and whether or not a signal has been received in the last 24 hours.